6 Biggest Small Business Challenges and How to Overcome Them

You must interpret and analyze these numbers to lead yourself to the best advice and decisions. By doing this, you can improve your financial position in your industry and find the loopholes affecting your business growth. Reconciling your books can be an annoying task, especially if you don’t use accounting software. The best way to ensure you’re meeting your reporting requirements is to outsource some of the work. Hire a bookkeeper or accountant who specializes in working with small businesses to ensure your books are up to date.

One survey found that 43% of business owners reported “always being on the job” as their biggest challenge. And one report found that 33% of small business owners work over 50 hours a week, and 25% work over 60 hours a week. When you run or own a business, you have a lot of responsibility, and it takes a lot of time. Another common small business challenge is knowing who you’re trying to reach with your marketing and where you need to reach them.

Staying Current

You also need to offer competitive compensation, benefits, and incentives. Additionally, you need to provide training, feedback, and recognition to your employees. Properly pricing your jobs based upon real visibility into the labor and time spent on a project is the single most impactful thing you can do to improve cash flow. What’s the best way to become a more profitable business with higher return on investment?

And while some businesses are lucky enough to have angel investors willing to fund operations, the majority of business owners start their business using credit cards or bank loans. Money management becomes even more important when cash is flowing into the business. Although handling business accounting and taxes may be within the capabilities of most business owners, professional help is usually a good idea. The complexity of a company’s books increases with each client and employee, so getting an assist on the bookkeeping can prevent it from becoming a reason not to expand. Most small business owners struggle to overcome the financial challenge of maintaining cash flow. Sometimes, it can become difficult to cover the monthly bills and overhead expenses of the company.

Marketing challenges

More than fueling an economy, small businesses are a way to fuel your passion. But owning a small business also comes with a unique set of challenges that you The Top Financial Challenges Faced By Small Business and How To Overcome Them need to address. Being prepared for these challenges can go a long way towards growing and maintaining your small business, both now and in the future.

  • Small businesses are closer to their customers, weaving them into their community.
  • Carrying a balance and incurring interest on your credit card isn’t advisable, Wentworth added.
  • There is a large middle ground between shoddy work and an unhealthy obsession with quality; it is up to the business owner to navigate its processes toward a compromise that allows growth without hurting the brand.
  • Mark Zuckerberg said as much during a recent Facebook Live address where he unveiled Facebook Shops, a new e-commerce feature will allow small businesses to build online stores on both Facebook and Instagram.
  • And for lots of small businesses during this period, this is the difference between staying afloat and going under.
  • The only companies that succeed are those that develop a real skill set for constantly testing, making small investments, moving quickly, and experimenting to learn what does and doesn’t work in the market.

A good budget will help you track your income and expenses, make accurate predictions about future revenue and expenses, and identify areas where you can save money. If you’re not seeing the results you want, revisit your budget and make adjustments. Budgeting is critical for small businesses, so don’t neglect this important step. One of the biggest mistakes small business owners make is mixing their personal and business finances. This can lead to a lot of financial problems, such as missed tax payments, incorrect bookkeeping, and even bankruptcy. Inconsistent cash flow can be caused by a number of factors, such as slow sales periods or unexpected expenses.


You likely started a business full of passion for the products or services you would be offering. But over time, that passion can fade, at times leaving you wondering why you started your business in the first place. And when your level of passion drops, revenue typically follows suit. Turning to technology simplifies financial management and lets you get back to what’s important; running your business.

  • In this article, we will explore the common accounting challenges faced by small businesses and how to overcome them.
  • Did you know that for most businesses, the average cost of onboarding a single new employee costs over $4,000?
  • In light of the recent collapse of divisions between work and home life, it’s so important to keep in mind how these stresses are impacting people’s mental health.
  • “This is a constant, regardless of the year,” said Ken Wentworth, owner of Mr. Biz Solutions.
  • Capital dictates most of their actions from the beginning of the business venture.

Resolving them involves paying close attention to what customers actually want and providing products or services sharply tailored to suit. This means working out what customers need and trimming back gold plating or unnecessary services, or elements of products that they won’t use or aren’t interested in. Analysing your transactions and asking existing customers what they want is helpful. You should also ask for employee feedback on their needs – this is not an option, it’s a must. Too many businesses don’t look at what their employees want, assume everything is fine, then wonder why they have a high staff turnover. Using online invoices and reminders is also a powerful way to persuade reluctant clients to part with money.

You can learn more about some top options in our review of Paychex and our Gusto review. For instance, let’s say one of your employees slips and falls at work, and you don’t have adequate insurance coverage. The medical costs and potential lawsuits could easily cost your business over $1 million. Small businesses must strive to provide the best possible customer experience in order to gain loyal customers.

The Top Financial Challenges Faced By Small Business and How To Overcome Them

Whether you handle this in-house or use a payroll service, be sure to submit the required reports and tax payments on time, otherwise, you’ll be hit with a penalty from the IRS. A solid business plan and a realistic budget can help your business stay on track, but only if you use it properly. A budget should never be static but instead, be used as a guide to determine how much on (or off) track your business finances are. Using a budget helps you actively manage your income and business expenses in real-time, giving your business a solid blueprint for success.

Research events thoroughly to make sure that their target audience is precisely your target client group. If an event is really important, you could also investigate becoming a speaker, positioning yourself as a thought leader among your peers. Once you’ve done this you can focus your energies on attracting new clients from your most profitable segment, carefully differentiating https://quickbooks-payroll.org/ your offer to ensure it appeals directly to this type of customer. Carrying a balance and incurring interest on your credit card isn’t advisable, Wentworth added. “Sending automated payment reminders is another easy-to-implement, yet effective measure you can take,” Wentworth said. (2) People love feeling that their concerns are being heard and addressed by a real human being.

The Top Financial Challenges Faced By Small Business and How To Overcome Them